- ” . . . important, and will have the success it deserves.”
- Peter F. Drucker, world famous management thinker
- “A first class primer on the elusive subject of leadership.”
- Gen H. Norman Schwarzkopf
- “. . . a must read by aspiring leaders in and out of uniform”
- Alexander Haig, Jr. former Secretary of State
- “Leaders in all three sectors will find inspiration in the fourteen stratgies this remarkable new leadership resource provides.”
- Frances Hesselbein, Chair, Leader to Leader Institute, former CEO, Girl Scounts of America
- “…very, very well done.” – Senator Barry Goldwater
- “Leadership can only be learned by practice and through example. So that’s how Professor Cohen serves it up.”
- Robert A. Lutz, Chairman, General Motors Corporation
- ” . . . to all who want to develop the strategic skills that lead to success.”
- General James E. Dalton, USAF, Ret., Former Chief of Staff, Supreme Headquarters Allied Powers Europe (NATO) and President, Logicon, RDA
- . . . clear, well organized, simply put, and straight talking.”
- J. B. Hilmes, Lieutenant General, US Army (RET), Group Executive VP, Computer Science Corporation”
- Scores of anecdotes and examples show how these 10 principles are essential to every successful business strategy, but also sports, politics and even romance!”
- Reginald Rhein, former Business Week magazine writer and current Washington editor of Scrip World Pharmaceutical News.
- “Bravo! . . . If you plan strategy, implement it, or ever think about it . . .”
- Dave Logan, Ph.D, Associate Dean for Executive Education, Marshall School of Business, University of Southern California and Co-author of The Coaching Revolution
- “The Art of the Strategist provides a solid way to deal with complex issues and to keep all organizations moving toward a common goal. Don’t ever face your day without it.”
- Dr. Edwin l. Hullander, Senior Economist, U.S. Agency for International Development
- “General Cohen has successfully identified the ten essential elements of strategy and strategic leadership. Master the ten principlesand you will master your competition!”
- Michael A. Mische, CEO, Synergy Industries, former Principal, KPMG Peat Marwick and author of Strategic Renewal: Becoming a High-Performance Organization
- “. . . a sure recipe for success. ”
- Harvey Knell, CEO, KCM Management, Inc., Former President and CEO Grace Homes Centers West
- “Dr. Cohen has thoroughly and intelligently distilled from history the basic strategic principles that successful businesses must use.”
- Herbert Y. Schandler, PhD, George C. Marshall Professor of Grand Strategy, and former Chairman of the Strategy Department, Industrial College of the Armed Forces
- “The Art of the Strategist makes new contributions to the knowledge of strategy.”
- Ambassador Ronald F. Lehman II, Ph.D. former Director of the US Arms Control and Disarmament Agency and Assistant Secretary of Defense for International Security Policy
- ” a guide to solid success, by means of the art of leadership, of common sense and of courage and focused faith.”
- Lt. General (Res) Amnon Lipkin-Shahak (former Chief of Staff Israel Defense Forces)
- “Thank you for imparting your vision. Your speech was powerful and encouraging.”
- Susan F. Kirkland, President, Junior Management Association
- “Good logic, and a novel approach.”
- James Wood, Chairman and CEO, The Great Atlantic and Pacific Tea Company, Inc.
- “Makes a significant contribution to the art of leadership.”
- Admiral Elmo R. Zumwalt, former Chief of Naval Operations
- “Contributes to more effective leadership at many levels and in many different environments.”
- Gen Andrew J. Goodpaster, former Supreme Allied Commander, Europe, president, the Atlantic Alliance
- “Leaders need to learn these techniques Bill Cohen vividly explains.”
- Mary Kay Ash, Chairman Emeritus, Mary Kay Cosmetics
- “Your presentation was extremely well received and was instrumental in achieving the goals I established.”
- Lt. Gen Roger G. DeKok, Commander, Space and Missile Systems Center
- “Excellent piece of work . . . can be of great assistance to those willing to make the committment . . .”
- John B. Curcio, Chairman and CEO, Mack Trucks, Inc.
- “Most impressive.”
- John Ong, Former Chairman, The BF Goodrich Company, Ambassador to Norway
- “If you can afford just one book on this subject, get this one.”
- The Christian Science Monitor
- ” “Worth its weight in ROI.”
- Venture Magazine
- “A real breakthrough.”
- Dr. Richard H. Buskirk, Director of the Entrepreneurship Program, University of Southern California
- “Full of excellent examples and analogies. Well Done!”
- Frank Popoff, President and CEO, The Dow Chemical Company
- “I’ve already referred to The Stuff of Heroes a couple of times in my daily radio program and it has helped me put to use some of the principles.”
- Thomas S. Haggai, Chairman and CEO, IGA, Inc.
- “This is not just ‘the stuff of heroes.’It is the stuff of all leaders for the millenium.”
- Phillip B. Rooney, Vice Chairman, The Servicemaster Company
- “What I enjoyed most was the way you made your points through stories and anecdotes.”
- Dan McKinnon, President North American Airlines
- “My congratulations. The Stuff of Heroes is fantastic!”
- Jerry Fogel, CAE, President and CEO, Martin Fromm and Associates, Inc.
- “The Stuff of Heroes is timeless. Cohen casts a wide net – back through time and across many disciplines. He has found the secret of what makes great leaders do great things. There’s a lot of wisdom here. I can’t think of anyone who wouldn’t benefit.”
- Ernest Micek, CEO, Cargill, Inc.
- “. . . fascinating. You have a real winner.”
- Erick Laine, CEO, ALCAS Corporation
- “I liked your book a lot. It is unique in its approach.”
- F. Kenneth Iverson, Chairman and CEO, the Nucor Corporation
- “There is a tremendous amount of value, especially for the young generation of leaders who have not experienced military service or learned leadership lessons through the “scars of battle.”
- Jeffrey M. Schmidt, President Schmidt-Cannon International
- “I wish I had read it as I moved up the ranks through general, and especially when I became a “Fortune 500″ corporate officer.”
- Lt Gen W. D. Johnson, VP Baxter Int’l, Inc. former Chief of Staff, Strategic Air Command and Director, Defense Nuclear Agency
- “Congratulations . . . 400 hundred of our jaded chargers gave you a standing ovation!”
- Steve Weber, Western Zone Manager, Vector Marketing Corp.
- “You outdid yourself with your strategic planning workshop for my executive team . . . may be worth millions to us.”
- Richard N. Groves, Chairman of the Board, NAVCO
- “Bill Cohen has ideas we need to know to lead.”
- General Ronald R. Fogleman, former Chief of Staff, U.S. Air Force
- “…easy to understand first, second, third, and fourth steps”
- Freeman Gosden, Jr., President, Foote, Cone & Belding Direct
- “Excellent piece of work . . .can be of great assistance to those willing to make the commitment.”
- John B. Curcio, Chairman of the Board, President and CEO, Mack Trucks, Inc.
- ” Your assistance was a key element to our growth.”
- Robert F. Swette, Senior Vice President and Director of Business Development, MagneTek
- “. . . all the things that should have been clear to our military and civilian leaders over the last five decades. God bless you.”
- Michael L. Ferguson, Attorney to Sports Figure Emmitt Johnson
- “Following his own universal rules, Dr. Cohen absolutely knows his stuff.”
- Barry Gordon, Past (and longest serving) President, Screen Actors Guild
- “Your presentation was relevant and I am extremely pleased.”
- Brig Gen Robert P. Belihar
- “Cohen is remarkable not only for his acumen, but also for his morality and humility. Where Cohen leads, any entrepreneur would do well to follow.”
- Entrepreneur Magazine
- “The Eight Universal laws of Leadership isn’t just good stuff – it’s THE RIGHT STUFF.”
- Frank Borman, former Astronaut and CEO, Eastern Airlines