TESTIMONIALS

  • ” . . . important, and will have the success it deserves.”
    • Peter F. Drucker, world famous management thinker 
  • “A first class primer on the elusive subject of leadership.”
    • Gen H. Norman Schwarzkopf
  • “. . . a must read by aspiring leaders in and out of uniform”
    • Alexander Haig, Jr. former Secretary of State 
  •  “Leaders in all three sectors will find inspiration in the fourteen stratgies this remarkable new leadership resource provides.”
    • Frances Hesselbein, Chair, Leader to Leader Institute, former CEO, Girl Scounts of America 
  • “…very, very well done.” – Senator Barry Goldwater 
  • “Leadership can only be learned by practice and through example. So that’s how Professor Cohen serves it up.”
    • Robert A. Lutz, Chairman, General Motors Corporation 
  • ” . . . to all who want to develop the strategic skills that lead to success.”
    • General James E. Dalton, USAF, Ret., Former Chief of Staff, Supreme Headquarters Allied Powers Europe (NATO) and President, Logicon, RDA
  • . . . clear, well organized, simply put, and straight talking.”
    • J. B. Hilmes, Lieutenant General, US Army (RET), Group Executive VP, Computer Science Corporation” 
  • Scores of anecdotes and examples show how these 10 principles are essential to every successful business strategy, but also sports, politics and even romance!”
    • Reginald Rhein, former Business Week magazine writer and current Washington editor of Scrip World Pharmaceutical News.
  • “Bravo! . . .  If you plan strategy, implement it, or ever think about it . . .”
    • Dave Logan, Ph.D, Associate Dean for Executive Education, Marshall School of Business, University of Southern California and Co-author of The Coaching Revolution
  •  The Art of the Strategist provides a solid way to deal with complex issues and to keep all organizations moving toward a common goal. Don’t ever face your day without it.”
    • Dr. Edwin l. Hullander, Senior Economist, U.S. Agency for International Development 
  • “General Cohen has successfully identified the ten essential elements of strategy and strategic leadership.  Master the ten principlesand you will master your competition!”
    • Michael A. Mische, CEO, Synergy Industries, former Principal, KPMG Peat Marwick and author  of Strategic Renewal: Becoming a High-Performance Organization
  • “. . . a sure recipe for success. ”
    • Harvey Knell, CEO, KCM Management, Inc., Former President and CEO Grace Homes Centers West
  •  “Dr. Cohen has thoroughly and intelligently distilled from history the basic strategic principles that successful businesses must use.”
    • Herbert Y. Schandler, PhD, George C. Marshall Professor of Grand Strategy, and former Chairman of the Strategy Department, Industrial College of the Armed Forces
  • “The Art of the Strategist makes new contributions to the knowledge of strategy.”
    • Ambassador Ronald F. Lehman II, Ph.D. former Director of the US Arms Control and Disarmament Agency and Assistant Secretary of Defense for International Security Policy
  • ” a guide to solid success, by means of the art  of  leadership, of common sense and of courage and focused faith.”
    • Lt. General (Res) Amnon Lipkin-Shahak (former Chief of Staff Israel Defense Forces)
  • “Thank you for imparting your vision. Your speech was powerful and encouraging.”
    • Susan F. Kirkland, President, Junior Management Association
  • “Good logic, and a novel approach.”
    • James Wood, Chairman and CEO, The Great Atlantic and Pacific Tea Company, Inc.
  • “Makes a significant contribution to the art of leadership.”
    • Admiral Elmo R. Zumwaltformer Chief of Naval Operations
  • “Contributes to more effective leadership at many levels and in many different environments.”
    • Gen Andrew J. Goodpaster, former Supreme Allied Commander, Europe, president, the Atlantic Alliance 
  • “Leaders need to learn these techniques Bill Cohen vividly explains.”
    • Mary Kay AshChairman Emeritus, Mary Kay Cosmetics
  • “Your presentation was extremely well received and was instrumental in achieving the goals I established.”
    • Lt. Gen Roger G. DeKok, Commander, Space and Missile Systems Center 
  • “Excellent piece of work . . . can be of great assistance to those willing to make the committment . . .”
    • John B. Curcio, Chairman and CEO, Mack Trucks, Inc. 
  • “Most impressive.”
    • John Ong, Former Chairman, The BF Goodrich Company, Ambassador to Norway
  • “If you can afford just one book on this subject, get this one.”
    • The Christian Science Monitor
  • ” “Worth its weight in ROI.”
    • Venture Magazine
  • “A real breakthrough.”
    • Dr. Richard H. BuskirkDirector of the Entrepreneurship Program, University of Southern California 
  • “Full of excellent examples and analogies. Well Done!”
    • Frank Popoff, President and CEO, The Dow Chemical Company
  • “I’ve already referred to The Stuff of Heroes a couple of times in my daily radio program and it has helped me put to use some of the principles.”
    • Thomas S. Haggai, Chairman and CEO, IGA, Inc. 
  • “This is not just ‘the stuff of heroes.’It is the stuff of all leaders for the millenium.”
    • Phillip B. Rooney, Vice Chairman, The Servicemaster Company
  • “What I enjoyed most was the way you made your points through stories and anecdotes.”
    • Dan McKinnon, President North American Airlines 
  • “My congratulations. The Stuff of Heroes is fantastic!”
    • Jerry Fogel, CAE, President and CEO, Martin Fromm and Associates, Inc.
  • The Stuff of Heroes is timeless. Cohen casts a wide net – back through time and across many disciplines. He has found the secret of what makes great leaders do great things. There’s a lot of wisdom here. I can’t think of anyone who wouldn’t benefit.”
    • Ernest Micek, CEO, Cargill, Inc. 
  • “. . .  fascinating. You have a real winner.”
    • Erick Laine, CEO, ALCAS Corporation 
  • “I liked your book a lot. It is unique in its approach.”
    • F. Kenneth Iverson, Chairman and CEO, the Nucor Corporation 
  • “There is a tremendous amount of value, especially for the young generation of leaders who have not experienced military service or learned leadership lessons through the “scars of battle.”
    • Jeffrey M. Schmidt, President Schmidt-Cannon International 
  • “I wish I had read it as I moved up the ranks through general, and especially when I became a “Fortune 500″ corporate officer.”
    • Lt Gen W. D. Johnson, VP Baxter Int’l, Inc. former Chief of Staff, Strategic Air Command and Director, Defense Nuclear Agency
  • “Congratulations . . . 400 hundred of our jaded chargers gave you a standing ovation!”
    • Steve Weber, Western Zone Manager, Vector Marketing Corp. 
  • “You outdid yourself with your strategic planning workshop for my executive team . . . may be worth millions to us.”
    • Richard N. Groves, Chairman of the Board, NAVCO
  • “Bill Cohen has ideas we need to know to lead.”
    • General  Ronald R. Fogleman, former Chief of Staff, U.S. Air Force
  • “…easy to understand first, second, third, and fourth steps”
    • Freeman Gosden, Jr., President, Foote, Cone & Belding Direct
  • “Excellent piece of work . . .can be of great assistance to those willing to make the commitment.”
    • John B. Curcio, Chairman of the Board, President and CEO, Mack Trucks, Inc.
  • ” Your assistance was a key element to our growth.”
    • Robert F. Swette, Senior Vice President and Director of Business Development, MagneTek 
  • “. . . all the things that should have been clear to our military and civilian leaders over the last five decades. God bless you.”
    • Michael L. Ferguson, Attorney to Sports Figure Emmitt Johnson 
  • “Following his own universal rules, Dr. Cohen absolutely knows his stuff.”
    • Barry Gordon, Past (and longest serving) President, Screen Actors Guild 
  • “Your presentation was relevant and I am extremely pleased.”
    • Brig Gen Robert P. Belihar   
  • “Cohen is remarkable not only for his acumen, but also for his morality and humility. Where Cohen leads, any entrepreneur would do well to follow.”
    • Entrepreneur Magazine
  •  The Eight Universal laws of Leadership isn’t just good stuff – it’s THE RIGHT STUFF.”
    • Frank Borman, former Astronaut and CEO, Eastern Airlines

CONTACT: wcohen@stuffofheroes.com