The Stuff of Heroes: The Eight Universal Laws of Leadership and the New Art of the Leader

The eight universal laws are strategic. From them come hundreds of tactics and techniques that leaders must use in all fields.

Combat leadership is extremely effective despite the terrible environment in which it is practiced. Under such conditions, old motivators such as pay, vacations, and job security aren’t much good. Yet, combat leaders help others reach very difficult goals and complete very arduous tasks. They build organizations that get things done ethically, honestly, and for the most part humanely, in many cases without giving direct orders.

If business leaders could motivate their employees to perform at only a small percentage of the productivity achieved by combat leaders, what couldn’t their organizations accomplish? To develop this system, Dr. Cohen surveyed more than 200 general and flag officers who have since become corporate executives. This is our “flag-ship” seminar and the concepts and techniques taught have been recommended by U.S. Senator Barry Goldwater, Admiral and former Chief of Naval Operations Elmo Zumwalt, former Chief Staff of the Air Force Ronald Fogleman and many CEOs of major organizations.

Attendees will learn:

  • The crucial law that is the basis of all leadership
  • Five procedures that you must follow to get others to follow you
  • Six methods you must use to declare what you want
  • Five means which lead to the total commitment of others
  • How you can always, truthfully and honestly, expect positive results
  • Five routines to gain the respect of others
  • Five systems to insure you are always out in front of those you lead
  • How to develop and promote a vision
  • How to motivate employees to a personal commitment to reach any goal
  • The 7 influence tactics and how and under what conditions to apply each
  • How to take charge in crisis situations
  • How to lead a team, any team
  • How to build an organization like a winning athletic team

This one day workshop is highly recommended for leaders at all levels of any organization.

Developing Your Personal Charisma

Research has shown that charismatic individuals do much better in business and other endeavors than others. Moreover, psychological research proves that charisma can be measured, learned, and increased. Through charisma, business executives acquire more customers. Because of charisma, their suppliers give them better price breaks and delivery. Due to their charisma, their employees strive to do their best. Charismatic leaders build and lead highly successful organizations and their charisma is recognized by employees, customers, and others.

The information in this seminar was developed from an analyses and interviews with leaders perceived to be highly charismatic as well as research as to what causes individuals to be perceived to be charismatic. In addition, research published in major psychological journals, largely overlooked, has been tested and powerful techniques developed and proved. Through knowing what to do, and following simple exercises, attendees can begin to develop their own unique form of charisma right away.

Participants will learn:

  • Historical examples of charismatic leadership
  • The components of verbal and non-verbal communication skills, that when combined, produce what is perceived as “charisma”
  • Exercises to assist in developing each component of charisma
  • A personality test to measure your potential for being perceived as charismatic
  • How to develop your own style of charisma
  • How to use your charisma, once you have it

The Principles and Application of Developing a Winning Strategy for Business

Strategy is the most important factor in the success of any human endeavor. More than 36 million viewers watched the final episode of “Survivor” on CBS television in the spring of 2001. They saw a forty-year-old nurse and mom, Tina Wesson, win the $1,000,000 first prize after forty-two days in the Australian outback with little food and under severe environmental conditions. Fifteen other competitors, both male and female, including many who were younger and stronger, and with arguably better survival skills, had been eliminated. For every “immunity challenge” won during a highly physical competition with the others, the rules granted immunity from being eliminated from the game for a week. Tina hadn’t won a single one. Colby Donaldson, the superbly conditioned 27 year-old rodeo rider won eleven immunity challenges. But he came in only second against Tina Wesson. Both contestants stated repeatedly that while luck was an important factor, Tina’s victory was based primarily on her strategy.

Richard Hatch, 50 pounds overweight, and the winner of the first “Survivor” contest echoed this explanation. “I won,” he said,“ by sticking to my strategy.” The second place contestant in this first contest, wilderness guide Kelly Wiglesworth, had won four straight immunity challenges. She fully expected to win over Hatch, who was unpopular and known to all as “the survivor you love to hate.” Still, like Colby, Wiglesworth also lost to a superior strategy. Strategy is even more crucial for business. Yet most businesses do not develop a winning strategy.

Why are some firms almost always successful while others fail miserably? Research of the greatest strategists and strategic thinkers of the millennia from both east and west in a search spanning over 7000 years of recorded history and almost every country on earth yield the answer. This research included the valuable and sometimes rare writings of ancient Chinese strategists like Sun Tzu, T’ai Kung Chiang Shang, and Sun Pin. But also, Epaminondas of Thebes who at Leuctra in 371 B.C. defeated the “unbeatable” Spartans although they outnumbered his forces, two to one, the German Karl von Clausewitz, and his contemporary, and some say the superior strategist, the Swiss Antoine-Henri Jomini, the Englishman Liddell-Hart and the Italian economist Vilfredo Paredo. Paredo found he could prove the value of economizing to mass through economic analysis. He developed the 80/20 principle: 80 percent of results are derived from only 20 percent of the effort – a crucial comment on the proper allocation of always-limited resources and where to concentrate them. When matched with today’s successes in business, companies like Microsoft, Wal-Mart, General Electric, and Citi-group these studies resulted in the 10 principles of all successful strategy. These 10 principles are:

  • Commit only to a Fully Defined Objective
  • Seize and Maintain the Initiative
  • Economize to Mass Resources at the Decisive Point
  • Do the Unexpected
  • Take the Indirect Approach
  • Keep Plans Simple
  • Proceed only with Multiple Alternatives
  • Conceal Intentions
  • Exploit and Leverage Success
  • Carefully Plan Sequence and Timing

Participants in this one-day workshop will learn how to apply these principles to their organizations to develop a winning strategy in a variety of settings.

CONTACT: wcohen@stuffofheroes.com