SEMINARS & WORKSHOPS

Jakarta-Seminar-(featured)

THESE UNIQUE PRESENTATIONS HAVE BEEN GIVEN ON FOUR CONTINENTS FOR BOTH GOVERNMENT AND PRIVATE INDUSTRY.

Note: Speeches, seminars, and workshops are given to organizations only. We do not give presentations that are open to the general public unless sponsored by another organization. If you are interested, bring this to the attention of those responsible for training or events in your organization.

The STUFF of HEROES

The 8 Universal Laws of Leadership

William A. Cohen, PhD, Major General, USAFR, Ret.

“Extraordinary achievements demand heroic leaders.”

NOTE: SPECIAL DISCOUNTS TO U.S. GOVERNMENT ORGANIZATIONS

Dr. Cohen presenting in Jakarta, Indonesia.

Dr. Cohen presenting in Jakarta, Indonesia.

Dr. Cohen presenting in Jakarta, Indonesia.

Dr. Cohen presenting in Jakarta, Indonesia.

General H. Norman Schwarzkopf

"A first class primer on leadership."
General H. Norman Schwarzkopf

Mary Kay Ash, Chairman Emeritus, Mary Kay Cosmetics

"Leaders need to learn these techniques Bill Cohen vividly explains."
Mary Kay Ash,
Chairman Emeritus, Mary Kay Cosmetics

 

Author of Best Selling Books published in 23 Languages.

 

 

 

Peter F. Drucker, world famous management thinker

" . . . important, and will have the success it deserves."
Peter F. Drucker,
World Famous Management Thinker

Alexander Haig, Jr. former Secretary of State

". . . a must read by aspiring leaders in and out of uniform”
Alexander Haig, Jr.,
Former Secretary of State

Senator Barry Goldwater

"...very, very well done."
Senator Barry Goldwater

 

  • FULL DAY WORKSHOPS

    The Stuff of Heroes: The Eight Universal Laws of Leadership and the New Art of the Leader The eight universal laws are strategic. From them come hundreds of tactics and techniques that leaders must use in all fields. Combat leadership is extremely effective despite the terrible environment in which it is practiced. Under such conditions, […]
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  • THREE-DAY SEMINARS

    Developing and Sustaining New Markets This is a complete 3-day course in marketing covering the basic concepts, marketing research, marketing management, use of the internet, industrial buyer behavior, consumer buyer behavior, international marketing, marketing planning, marketing strategy, the product life cycle, competitive analysis, marketing tactics including elements of product, pricing, advertising, public relations, sales promotion, […]
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  • MOTIVATIONAL AND INFORMATIONAL SPEECHES

    The Stuff of Heroes: The Eight Universal Laws of Leadership Peter F. Drucker said that the first systematic book on leadership was written by Xenophon 2000 years ago and (at least until Cohen’s books) it was still the best. Xenophon was a Greek general, and he wrote about battle leadership. Seeking the basics for all leadership, […]
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  • Drucker on Marketing

    Drucker taught that the two essentials for any organization were innovation and marketing. Famed marketing guru Phillip Kotler has been called “The Father of Modern Marketing.” When asked about Drucker’s concepts of marketing, Kotler said, If I am “The Father of Marketing,” than Drucker is “The Grandfather of Marketing.” Drucker’s views are unique and differ […]
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  • Drucker on Leadership

    Peter Drucker devoted his entire life to leadership. Yet, unlike others he never wrote a book on the subject and didn’t have the title “leadership” in any of his hundreds of articles until 1987.  even his approaches were unique. When a corporation asked him to do a seminar on leadership, he declined. It took me […]
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  • A Class with Drucker: The Lost Lessons of the World’s Greatest Management Teacher

    Bill Cohen studied under Peter Drucker from 1975-79 and became the first graduate of his executive graduate program. What Drucker taught him literally changed his life. In a few years he was recommissioned in the Air Force and rose to become a major general. He became a full professor, a university president, and authored 53 […]
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  • SPEECHES, WORKSHOPS, AND SEMINARS FOR THE PRACTICE OF HEROIC LEADERSHIP

    LECTURE SAMPLES

    On Engagement  On Peter Drucker On Servant Leadership
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CONTACT: wcohen@stuffofheroes.com