THESE UNIQUE PRESENTATIONS HAVE BEEN GIVEN ON FOUR CONTINENTS FOR BOTH GOVERNMENT AND PRIVATE INDUSTRY.
Note: Speeches, seminars, and workshops are given to organizations only. We do not give presentations that are open to the general public unless sponsored by another organization. If you are interested, bring this to the attention of those responsible for training or events in your organization.
The STUFF of HEROES
The 8 Universal Laws of Leadership
William A. Cohen, PhD, Major General, USAFR, Ret.
“Extraordinary achievements demand heroic leaders.”
NOTE: SPECIAL DISCOUNTS TO U.S. GOVERNMENT ORGANIZATIONS
Dr. Cohen presenting in Jakarta, Indonesia.
Dr. Cohen presenting in Jakarta, Indonesia.
General H. Norman Schwarzkopf"A first class primer on leadership." General H. Norman Schwarzkopf |
Mary Kay Ash, Chairman Emeritus, Mary Kay Cosmetics"Leaders need to learn these techniques Bill Cohen vividly explains."
Mary Kay Ash,
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Author of Best Selling Books published in 23 Languages.
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- The Art of the Strategist
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- Wisdom of the Generals
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- A Class with Drucker
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- The New Art of the Leader
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- Secrets of the Special OPS Leadership
Peter F. Drucker, world famous management thinker" . . . important, and will have the success it deserves."
Peter F. Drucker,
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Alexander Haig, Jr. former Secretary of State". . . a must read by aspiring leaders in and out of uniform”
Alexander Haig, Jr.,
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Senator Barry Goldwater"...very, very well done." Senator Barry Goldwater |
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FULL DAY WORKSHOPS
The Stuff of Heroes: The Eight Universal Laws of Leadership and the New Art of the Leader The eight universal laws are strategic. From them come hundreds of tactics and techniques that leaders must use in all fields. Combat leadership is extremely effective despite the terrible environment in which it is practiced. Under such conditions, […]Read More -
THREE-DAY SEMINARS
Developing and Sustaining New Markets This is a complete 3-day course in marketing covering the basic concepts, marketing research, marketing management, use of the internet, industrial buyer behavior, consumer buyer behavior, international marketing, marketing planning, marketing strategy, the product life cycle, competitive analysis, marketing tactics including elements of product, pricing, advertising, public relations, sales promotion, […]Read More -
MOTIVATIONAL AND INFORMATIONAL SPEECHES
The Stuff of Heroes: The Eight Universal Laws of Leadership Peter F. Drucker said that the first systematic book on leadership was written by Xenophon 2000 years ago and (at least until Cohen’s books) it was still the best. Xenophon was a Greek general, and he wrote about battle leadership. Seeking the basics for all leadership, […]Read More -
Drucker on Marketing
Drucker taught that the two essentials for any organization were innovation and marketing. Famed marketing guru Phillip Kotler has been called “The Father of Modern Marketing.” When asked about Drucker’s concepts of marketing, Kotler said, If I am “The Father of Marketing,” than Drucker is “The Grandfather of Marketing.” Drucker’s views are unique and differ […]Read More -
Drucker on Leadership
Peter Drucker devoted his entire life to leadership. Yet, unlike others he never wrote a book on the subject and didn’t have the title “leadership” in any of his hundreds of articles until 1987. even his approaches were unique. When a corporation asked him to do a seminar on leadership, he declined. It took me […]Read More -
A Class with Drucker: The Lost Lessons of the World’s Greatest Management Teacher
Bill Cohen studied under Peter Drucker from 1975-79 and became the first graduate of his executive graduate program. What Drucker taught him literally changed his life. In a few years he was recommissioned in the Air Force and rose to become a major general. He became a full professor, a university president, and authored 53 […]Read More -
