Published by Prentice-Hall, 2000, 2002
Editorial Review: A fully updated edition of the management classic–widely praised by CEOs and military commanders–celebrating military leadership as a winning model for effective leadership in business. Recent research published in Fortune Magazine and The Wall Street Journal not only laud military methods for business, but one survey indicates that the military profession is one of the most respected in the country. William Cohen, a prolific author of business books who has a wealth of leadership experience as both a military officer and a corporate executive, now updates his best-selling leadership manual for a new generation of aspiring leaders. With a firm focus on the practical and the attainable, Cohen shows precisely how to apply the winning tactics of military leadership to modern business. This revised edition features outstanding leadership examples from Desert Storm and Bosnia, including the experiences of General Norman Schwarzkopf and General Colin Powell. Every concept and every technique is demonstrated by a real life example from battle and/or the boardroom. It also showcases the skills and drive of remarkable business leaders, such as Andy Grove (Chairman and CEO, Intel), Steven Speilberg, and Howard Schultz (CEO, Starbucks).The New Art of the Leader teaches exactly how to apply military leadership techniques from all military services, many countries, and many centuries to modern businesses using dramatic examples from both combat and civilian organizations.
First edition Recommended by Barry Goldwater, Fortune 500 CEOs, the Supreme Allied Commander Europe, the Chief of Staff of the Air Force, the Chief of Naval Operations and others. Translated into German, Korean, Arabic, Indonesian, Spanish, Chinese, Bulgarian, Russian, Japanese, and Danish. Selected as a Best Business Book of the Year by Library Journal. Macmillan Fast Track selection. Audio version in Japanese.